Returning Visitors – An Old Metric with New Meaning
What analytics should I track? Look at returning visitors rather than bounce rate or time on site to determine the success of digital marketing efforts.
Is Your Website Mobile-Friendly?
Google decided to prioritize sites that were mobile-friendly and leave those that weren’t at the bottom of the search results.
Happy Thanksgiving from eResources
Happy Thanksgiving from eResourcesThis year, our staff wanted to send a special message to our clients.
Conveying a Story in a Single Image
The homepage of your website? Your social media presence? Make the images representing your business tell a story. Storytelling images set you apart.
Not Looking at Your Analytics? You’re Flying Blind
Using analytics can provide success to your marketing efforts and direction to your content strategy. Avoid the dreaded “mission creep”.
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