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SEO Quick Tips and Tricks

Improving your chances to be found online

I have spent hours creating content that was never seen or was only seen by a few people.  It’s one of the most frustrating aspects of content creation.  You can create the most compelling content but it only has value when someone sees it (and uses it).
 
One of the best ways to make sure someone sees your content is to spend time refining your SEO process.  We’ve discussed what SEO is on previous blogs. Now it’s time to discuss how to get ahead of the competition with SEO.
 
Here are a few of my top quick tips and tricks for SEO.

 

Tip #1

Linking to other sites

Search engines want to know that you are a source of knowledge.  A great way to look at it is to approach your content like it is an encyclopedia.  Reference other peoples work and link to it. This tells search engines that you know what you are talking about and you know who else does.

 

Tip #2
Update your content

You need to update your site and your content on a regular basis.

How often?  The problem is there is no right answer.  But as a general rule, you should be posting new content to your site at least every 1-2 weeks.  This keeps your site fresh.  It also ensures that Google will index (or view) your site regularly.

 

Tip #3
Update your site’s look and code

Technology moves fast and the internet is not excluded from that.  You should plan to have a site redesign every 2 years. This will help to take advantage of new technology and keep your backend code running smooth.  Plus a refresh of your site means visitors get to see your content in a fresh new way.

A redesign does not mean you have to spend a lot of money.  There are lots of examples of sites built with any size of budget.

 

Tip #4
Use common phrases and questions in titles and content

When deciding on the title of your next blog post, try to think of questions or phrases that people use. Ask yourself, “what will type into a search engine?”  It can difficult to come up with the right terms or you want to check your work. Use Google Trends to see what common phrases are being used.

 

Tip #5
SSL Certification is a must

It used to be that only sites that were processing credit card transactions. In the last 2 years, the importance of a secure site means that all sites must be SSL certified.  Search engines actually hurt your results if you do not have an SSL installed on your site.
 
What does this mean?  Well, it means you have to have your website provider buy and install an SSL certificate on your site.  If you are wondering if you have an SSL on your site, there is an easy way to check. Look to see if you have the lock next to your URL on most browsers or if your site begins with “https://”.

 

Go create more content

There is a lot to learn when it comes to SEO.  Some are technical issues, while others are due diligence.  No matter what you are putting online, use these tricks and get your content seen.

If you are interested in finding out more about SEO, contact us and set up a call with one of our experts.

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